New Work Alert + #FridayFavorites : CROCS (yes, you read that correctly!)
I know what you’re thinking. C’mon Liz, really? You’re endorsing Crocs?
Yes really. Just when you were getting sick of my New York Fashion Week posts (it’s over, don’t worry!), I have one more spring collection to report on. I’ve been waiting since I shot this look book months ago to tell you all about it and I can’t wait any longer. I’m so excited to find that WWD and Racked both reported on this week that Crocs is officially coming out with their new upscale collection of women’s shoes called “Alter Ego” by Crocs, which is totally not what you’d expect from the brand.
No joke. The collection includes comfortable rubberized pumps, flats and even sandals that rival this past summer’s Birkenstock resurgence. I wouldn’t be endorsing it unless I actually loved them and I have to say, the pumps were actually not only incredibly comfy when I wore them (even a size too small!) for a crew photo shot and then running all over the photo studio, but they actually made my set styling uniform of jeans and a tee look a bit more polished.
These aren’t Mario Batali’s or your mom’s gardening Crocs. I can even see these being the perfect shoe for me to run from meetings to events in the city without giving me about six new blisters (hello, NYFW!).
Whether you’re a lover or hater of Crocs, you should check out “Alter Ego” and maybe you’ll be pleasantly surprised (in person!) like I was. They’ll be available in March of 2014 in retailers like Zappos and in specialty boutiques.